Marketing Across Cultures

Marketing Across Cultures TROMPENAARS, Fons

Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross--cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts.
€22,95

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Specificaties

Isbn
9781841124711
Uitgever
John Wiley and Sons Ltd
Druk
1e
Verschenen
01-01-2004
Taal
Engels
Bladzijden
354 pp.
Bindwijze
Paperback
Genre
Economie

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