Design-Driven Innovation

Design-Driven Innovation Changing the Rules of Competition by Radically Innovating What Things Mean VERGANTI, Roberto

Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.
€35,99

Levertijd: 4 tot 10 werkdagen.

Specificaties

ISBN
9781422124826
Uitgever
Harvard Business Review Press
Druk
1e
Verschenen
01-01-2009
Taal
Engels
Bladzijden
288 pp.
Bindwijze
Hardcover
Genre
Economie

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