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Idea #373: Post Independent Magazines

27 april 2016, Athenaeum Nieuwscentrum

Japanese design and typography magazine Idea publishes a special about 'post-independent' magazines. This new generation of magazines, the editorial says, is more focused, as opposed to the overwhelming content of the internet. A printed magazine might not be as practical as online content — it’s bulky and heavy and once the ink has been fixed on paper there's no way to update the text — yet 'this comprehensive approach to production — this folding-in of creative labor — is in itself a special claim.'

Idea asked 18 independent magazines to create a small booklet about their magazine accompanied by a short interview printed with silver ink on black paper. It’s a nice overview of Japanese and international indie magazines with quite a few Athenaeum favourites such as Agapornis, Dirty Furniture, MacGuffin, Gratuitous Type, Works That Work and Print Isn’t Dead.

 

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The Japan-based magazine Too Much is also featured, a special title we love because of its diverse content and design. They call themselves a Magazine of Romantic Geography - as the magazine is about the relationships between people and space in cities. 'The mission of Too Much Magazine is to observe and report those extremely personal memories that happen in a city. We talk about the ideas that modern cities provide us and how our ideas would also create new city scenery.'

 

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Works That Work editor Peter Bilak shows the financial side of publishing an independent magazine. He uses 'social distribution': readers take copies of the magazine with them in their luggage when they travel and avoid high distribution costs. About the magazine landscape he says: 'There is too much focus on the medium, and not enough on the content and substance of the publications.'

 

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Next to the booklets there are interviews with indie magazine specialists and lists of their favourite titles. The latest issue of Idea is a true collector's item: featuring many of our favourite titles, printed and designed in a spectacular way the editors have managed to create something great!

 

Order the issue here.

 

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