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Pallet Magazine: Only Interested in Everything

01 juni 2016, Athenaeum Nieuwscentrum

So here’s what you know: beer is very cool at the moment. Small independent breweries seem to be sprouting up like weeds around every street corner, in every abandoned warehouse across town, in the back of huge food trucks, in your best friend’s spare bedroom – all causing a chain reaction of smiles, high bills and ridiculous headaches. Every beer is better than the last, I.P.A’s are the coolest thing since the Spice Girls, and bottle art is becoming punkier than the 90s sticker revolution. And beer, in every shape and form, is, of course, for men and their constant battle in the race for masculinity. Or is it? Insert Pallet magazine, only interested in everything, here: where we might sound skeptical, biased and on the fence about beer as a trend and core subject of a magazine, we believe Pallet is one of the coolest new independents to hit the scene. And trust us, we enjoy a good I.P.A., no stress.

 

Pallet 2 (1)

 

Pallet is about so much more than beer, it really is ‘interested in everything’. The cover of issue 2 is graced by Dave Egger’s illustrative talent, and every article or piece of flash fiction is set up with as much poise and purpose as the various recipes for beers like The Fifth Element Black I.P.A, I See Dead People Ghost Pepper Bock or Get Medieval Gruit Ale. Pallet isn’t merely about the alcoholic part of men’s culture, but touches on subjects such as what to take with you in your backpack to survive, a cultural analysis of various superstitions, The Wild West and the Japanese Mafia. Yet the main treat is an in-depth interview with Eggers, and a showcase of some of his awesome illustrations. Yet, let’s not forget the beer, the wondrous bock, the spicy I.P.A., the generous hop. Spreads on ingredients, interviews with brewers, Pallet knows no bounds.

 

Pallet 4

 

Like Stack Magazines mentioned, Pallet is a new kind of men’s magazine – no half naked ladies, but “signaling a very different and less sexualized approach to the market” of men and their daily, masculine, lives. Yet is Pallet for men only? Sure, its target audience might be, but one out of two editors is female, and we’re quite sure Pallet appeals to all women who enjoy a beer or two (we’ve got proof). Printed on nice thick paper, Pallet’s second issue is a 140-page tribute to beer, bears, and their culture. A must-have for any man who thinks he can win the race, and every woman who runs alongside him (or ahead...).

Order your copy here

 

Pallet 3

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