Berkeley)Aaker

The philosophy of Epictetus, a freed slave in the Roman Empire, has been influential on Western thought: it offers not only stimulating ideas but also

Designed to encourage critical thinking about history, the MAJOR PROBLEMS IN AMERICAN HISTORY series introduces you to both primary sources and analyt

Designed to encourage critical thinking about history, the MAJOR PROBLEMS IN AMERICAN HISTORY series introduces you to both primary sources and analyt

A history of sterling over half a century, using new archives, data and unseen photographs. This book follows the Bank currency dealers, the very peop

In the early 1930s, George Raft, an actor and dancer from New York City's Hell's Kitchen, gained a name for himself playing stylish and charismatic

"Aaker on Branding" provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles

Developing and implementing strategies is now very different than it was only a few decades ago, when the business environments were more stable and s

Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from

Any episode of a crime or mystery series involves some or all of the following: the perpetration of a crime; its investigation; the analytical process

The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communic

Many of the stars of the nearly 75 westerns went on to become American icons and symbols of the Hollywood West. This work includes various actor's and

"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategi

Politics and passion are spiked with humor and searching in this compelling tale of a modern woman's journey to mid-life. From shooting deer in Texas