Naresh K. Malhotra

Voor lezers van Min Jin Li, Isabel Allende en Elif Shafak1938 Lahore, India. De familie Vij bestaat uit beroemde parfumeurs vanwege hun onovertroffen

"The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlik

God has a unique calling for every individual that fits His special plan and purpose for your life. This calling is the way you are to live on the ear

Bouwen in Nederland600-2000Redactie:prof. dr. Koos Bosmaprof. dr. Aart Mekkingprof. dr. Koen Ottenheymprof. dr. Auke van der WoudIn Bouwen in Nederlan

The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long ch

Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series

"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academic

Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approxima

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and unive

Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends,

God has a unique calling for every individual that fits His special plan and purpose for your life. This calling is the way you are to live on the ear

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision ma

For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation il

"Understanding the Social World: Research Methods for the 21st Century is a concise and accessible introduction to the process and practice of social

Comprehensive, clear, and approachable, with clever real-world examples that motivate students