McQuarrie

Understanding marketing research to make better business decisions   An ideal resource for busy managers and professionals seeking to build and expan

Mixtape is a great read for fans of music and popular culture, and for anyone who wants to revisit the sounds of that exhilarating decade.

Every song tells a story, but every song also has its own story - the ideas or events that inspired it, the songwriters who created it, the artists th

World War Two history remembers the Gilbert Islands for the Battle of Tarawa, the US Marines' first bold amphibious assault against a Japanese strongh

Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step in

Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, a

"My God, My God, why have you forsaken me?" Have you ever wondered where God is? How can this be happening? What did I do to deserve this? H

An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to t

This collection unites expert scholars in a comprehensive survey of critical topics in bilingual deaf education.