blakeman, robyn

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communicatio

An ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative proce

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communicatio

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). Th

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). Th

Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploratio

With new case studies and increased discussion of digital and social media, this text offers an up-to-date introduction to IMC elements including mark

With new case studies and increased discussion of digital and social media, this text offers an up-to-date introduction to IMC elements including mark

Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploratio

The perfect introduction to birdwatching for children aged 8-12!Ideal for any budding birdwatchers, this book encourages children to get outside and s

Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offers a step-by-step approach to the strategic use of non