Blakeman

Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offers a step-by-step approach to the strategic use of non

An ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative proce

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communicatio

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). Th

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). Th

Offers a detailed but accessible exploration of George Frederick Handel, his composition, and his legacy. This book is suitable for music lovers who w

Shows how to merge two methodologies to ignite new growth; drive more sales, better sales, and faster sales; speak to your core customer using the MHI