Marketing in the Tourism Industry

Marketing in the Tourism Industry The Promotion of Destination Regions niet bekend

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
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Specificaties

ISBN
9780415751476
Uitgever
Taylor & Francis Ltd
Druk
1e
Verschenen
10-03-2014
Taal
Engels
Bladzijden
248 pp.
Bindwijze
Paperback
Genre
Organisatie/management

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