The Innovation Matrix

The Innovation Matrix 3 Moves to Design a Winning Strategy for Innovation and Intellectual Property Deepika Jeyakodi ; Mirjam Ros

CAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKING Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated. The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IP—which is at the core of every innovation—as a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases.
€29,99

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Specificaties

ISBN
9789063695200
Uitgever
BIS Publishers
Druk
1e
Datum
17-01-2019
Taal
Engels
Bladzijden
128 pp.
Bindwijze
Paperback
Genre
Pedagogiek/onderwijs

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