Naked Conversations

Naked Conversations How Blogs are Changing the Way Businesses Talk with Customers Robert Scoble ; Shel Israel

According to these experts, blogs offer businesses something that has long been lacking in their communication with customers--meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.
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Specificaties

ISBN
9780471747192
Uitgever
John Wiley & Sons Inc
Druk
1e
Datum
06-01-2006
Taal
Engels
Bladzijden
272 pp.
Bindwijze
Hardcover
Genre
Marketing

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